Website Project Intake Checklist
A good website project starts before design. The intake work sets the scope, the content map, the proof points, and the conversion path.
What we need
- Your current site and any known problems.
- A clear description of the audience you want to attract.
- The actions you want visitors to take.
- Any existing brand assets, screenshots, or examples you want us to consider.
Decisions to make early
- What the site is supposed to do.
- Which pages matter most.
- What proof exists today and what still needs to be created.
- How the site should connect to contact, booking, and follow-up.
What usually slows projects down
- Missing content approvals.
- Unclear ownership over copy or images.
- Changing the target audience halfway through the work.
When the intake is complete
Once the intake is clear, the project moves faster because design, copy, and build decisions all have the same target.